News
PREMIUM ACCESS MEDIA LAUNCHES THE ANCHOR AD
New Ad Unit “Anchors” to the Bottom of the Browser Window to Remain Visible as the Consumer Scrolls Down the Page
Melville, NY and Tempe, AZ, April 08, 2009 - Premium Access Media (PremiumAccess.com), a premium vertical ad network and part of the PV Media Group (PVMediaGroup.com) family of companies, today announced the launch of an innovative new ad unit called the Anchor Ad.
The Anchor Ad provides premium placement on publisher websites in a unique display ad format that delivers a guaranteed impression for the advertiser. More effective than a standard banner ad, the Anchor Ad rises up from the bottom of the browser window after the page loads and maintains its position within the browser as the consumer scrolls down the page. The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content.
The location of the ad above the publisher’s content creates a premium ad location that generates new monetizable real estate on a publisher’s website without requiring any modifications to their website design. The Anchor Ad also differentiates itself from other ad units in that it does not alter the page layout similar to an expandable banner. To place an Anchor Ad on a website, the publisher simply adds a small JavaScript code to their page.
Each Anchor Ad is custom designed to visually integrate with the design of a publisher’s website to create a more compelling user experience resulting in higher click-thru rates. As an added service for advertisers and publishers, Premium Access Media offers creative services to assist in the design and development of each Anchor Ad.
Additional features include:
- Higher click-thru rates than standard display ads
- Flash-based ads allow for interactive elements and forms within the ad
- Frequency caps to limit overexposure of the ad to individual consumers
- Transparent publisher list so advertisers know exactly where their ad will appear
Anchor Ads are priced on a Cost-Per-Click (CPC) basis. Exact pricing will vary depending on the publisher. Advertisers and publishers can contact Premium Access MediaPremium Access Media for more information.
About Premium Access Media
Premium Access Media (PremiumAccess.com), established in 2008, is an innovative vertical advertising network representing more than 2,000 quality brand name publishers across a number of tightly focused vertical channels, including entertainment, gaming and health. Premium Access Media provides fully transparent online advertising solutions, allowing both publishers and advertisers to remain in complete control of their brand. With a variety of vertical channels to choose from, advertisers can focus their campaigns on highly specific markets, while publishers can more effectively monetize their sites and maximize revenue. Premium Access Media is a PV Media Group (PVMediaGroup.com) company.
